This was something I was asked to do for EUSE, the European Union of Supported Employment. They were making a brochure presenting “Industry 4.0” and examining possibilities for online/digital solutions in both education and career counseling for unemployed youth.

My task was to do a simple front page and visual design for the brochure. After a few failed attempts, this was the front page we went for:

Since this was all supposed to be about digital solutions for Europe, the simplest idea was to just make a map of Europe bade up of binary-code ones and zeros.

(Don’t ask me if the code actually means anything; far as I know it doesn’t. It would have been a fun little detail if it had spelled out the title of the brochure or something in binary, but I wouldn’t even know where to begin making that happen.)

In addition, I made similar “page illustrations” to separate the individual chapters, in the same style.

The “binary number wave” was a simpler version of the map of Europe and is meant to illustrate the “digital stream” without totally ripping off The Matrix.

Mind you, originally I had a very different idea for the illustrations; images that were a little more in style with my regular kind of work. While these ideas never reached past the sketch stage because the project leader wanted a different look, I figured you guys might like to see what could have been.